Journey
Youth
Branding
I led a rebranding project for two Nashville-based youth ministry groups, Journey Youth and The Table, with the goal of creating a more cohesive, vibrant, and mission-aligned visual identity. This project involved a complete redesign of both group'’ logos and visual systems. I collaborated with ministry leaders to understand their vision and translate it into a unified design strategy.
The new visual identity is grounded in the concepts of journey and community, represented by a rustic house icon for Journey Youth and a simple table icon for The Table. The color palettes are bright and energetic, reflecting the vibrant spirit of the groups' members. The designs also incorporate a nod to their Nashville roots, with the state of Tennessee shape included in several logo variations. The final visual systems are distinct yet share a common aesthetic, establishing a recognizable and flexible identity that supports the mission of both ministries.