As part of a company-wide refresh, I led the redesign of Quantilope’s brand identity, revamping its color palette to be more vibrant, memorable, and aligned with the company’s mission. I worked closely with high-level executives throughout the project, regularly communicating design strategy and refining creative direction in response to topline feedback. Grounded in competitive research and trend analysis, the new brand positions Quantilope as both on-trend and visually distinct in the market research space. The final visual system—featuring black-and-white photography, a dynamic color scheme, and data-inspired dot motifs—established a bold, flexible identity that continues to evolve alongside the company’s growth.