As part of a launch initiative for an emerging indie record label, I developed the full brand identity for Pro*Am—a visual system inspired by DIY punk ethos and raw creative energy. The project centered on creating a logo suite, custom submarks, and a bold color palette to reflect the label’s underground spirit and dual commitment to professional quality and amateur grit. Collaborating closely with the founding team, I drew from zine culture, live performance aesthetics, and youth streetwear trends to inform both typographic and layout decisions. The final identity combines expressive hand-drawn elements with clean Helvetica typography and a striking palette of red, pink, off-white, and black, resulting in a brand that feels rebellious, stylish, and unmistakably loud.